The Brand IdentityApr 23
Serviceplan builds period care into Colombia’s school uniforms
The initiative to include period underwear in Colombia's school uniforms represents a significant shift in brand strategy by addressing a critical gap in menstrual health awareness and education. By normalizing this conversation within the school environment, brands like Somos Martina and Serviceplan are redefining inclusivity and equality in education, ultimately fostering a more supportive atmosphere for young girls. This approach not only enhances brand identity but also aligns with broader societal values around health and empowerment.