FastCompanyMay 29
How A24’s ‘Backrooms’ recreates the internet’s creepiest liminal space
A24's new film 'Backrooms' creatively translates an internet phenomenon into a physical space, highlighting the importance of understanding and embodying online culture in brand storytelling. This approach not only engages a dedicated fanbase but also showcases the potential for immersive experiences in film, which can enhance brand loyalty and recognition. For brands, leveraging user-generated content and community-driven narratives can lead to innovative storytelling strategies that resonate deeply with audiences.