The Brand IdentityApr 6
Braconnier rebrands Masters Historic Racing as a House of Icons
The rebranding of Masters Historic Racing by Braconnier transforms the organization into a 'House of Icons,' emphasizing its cultural significance within the motorsport community. This strategic shift positions Masters not just as a racing organizer but as a cultural institution, enhancing its identity through a carefully crafted visual language and immersive brand experiences that resonate with both heritage and modernity.