Signal
C
strategy · campaign

Crave

8 signals tracked across the brand, design, and culture press.

76
Peak Signal
▲ 3 pts this month
Peak Score
75.5
Avg Score
71
Total Signals
8
Coverage
Medium
Score Trend
+3 pts
Signal Score History
62.567.573.5Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
7.9
Cultural Resonance
7.5
Strategic Positioning
6.8
Trend Velocity
8.2
Recent Signals
76
Strategy Online — CASep 24

Putting the “Unique” back in USP: How fan culture wins the attention economy

The article emphasizes that brands can thrive in the attention economy by fostering deep connections with their audiences through unique selling propositions (USPs) that resonate with fan culture. By tapping into the passions and loyalty of fans, brands can capture and maintain attention in an increasingly distracted world.

↑ Rising
74
Strategy Online — CAOct 1

Inside the Bell Media engine that helped Crave get into 1 in 3 households

The article highlights how Bell Media's extensive reach across various platforms has significantly boosted Crave's visibility, allowing it to penetrate one in three households. This underscores the importance of leveraging multi-channel strategies in brand marketing to enhance audience engagement and brand presence.

◎ Emerging
74
Cool Hunting

COOL HUNTING® - BIPOC-Owned

The article highlights a range of BIPOC-owned brands that emphasize sustainability, craftsmanship, and cultural representation in their products. For brand strategy, this underscores the importance of aligning with social values and community engagement, as consumers increasingly seek brands that reflect their values and support diverse creators.

◎ Emerging
74
Cool Hunting

BIPOC-Owned Brands - COOL HUNTING®

The collaboration between Gap and Harlem’s Fashion Row highlights the importance of inclusivity and representation in brand strategy, particularly through partnerships with diverse designers. This approach not only enriches product offerings but also resonates with consumers seeking authenticity and social responsibility in their purchases.

◎ Emerging
72
FastCompanyOct 1

‘Heated Rivalry’ was an overnight hit. Its creators and network worked overtime to make that happen

The success of 'Heated Rivalry' highlights the importance of taking calculated risks in brand strategy, particularly in the entertainment industry. By believing in creative content and responding to audience enthusiasm, brands can create significant cultural impacts and drive engagement, as demonstrated by Crave's record sign-ups following the show's release.

◎ Emerging