MindsparkleJul 14
How OMSE translated a Michelin sushi counter into a delivery brand
The transformation of Sushi Nakazawa's Michelin-starred experience into Hi.Dozo, a premium delivery brand, highlights the importance of adapting high-end culinary experiences for the home market. This strategic rebranding emphasizes a thoughtful visual identity and packaging that reflect the quality and authenticity of the original dining experience, suggesting that brands can successfully extend their reach by reimagining their offerings.