Ivory by Lineto

Gretel draws Finer Sounds’ identity by hand with a felt-tip pen

The branding strategy for Finer Sounds emphasizes a charmingly awkward identity that balances accessibility and aspiration, achieved through hand-drawn design elements. This approach allows the brand to feel both personal and sophisticated without tipping into pretension, creating a welcoming atmosphere for music shoppers. The deliberate use of a limited design toolkit ensures flexibility and room for growth while maintaining a cohesive visual identity.