Signal
L
strategy · identity

Lvmh

6 signals tracked across the brand, design, and culture press.

82
Peak Signal
▼ 6 pts this month
Peak Score
82.3
Avg Score
74
Total Signals
6
Coverage
Medium
Score Trend
-6 pts
Signal Score History
69.374.380.3Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.2
Cultural Resonance
7.8
Strategic Positioning
7.1
Trend Velocity
8.5
Recent Signals
82
FastCompanyJul 20

Luxury’s real crisis isn’t price—it’s desirability

The luxury market is facing a crisis of desirability rather than price, as brands struggle to maintain emotional connections with consumers amidst declining sales and customer satisfaction. To navigate this downturn, luxury brands must focus on creating personalized experiences and unique offerings that resonate with customers, moving away from ubiquity and towards exclusivity and craftsmanship.

↑ Rising
77
FastCompanyMay 26

After the Shein shock, Everlane’s founder launches his next act

The acquisition of Everlane by Shein has prompted its founder, Michael Preysman, to launch a new venture focused on sustainable fashion without the influence of venture capital. This shift highlights a growing trend in brand strategy where founders prioritize ethical practices and direct consumer relationships over traditional funding methods, signaling a potential redefinition of success in the fashion industry.

↑ Rising
75
FastCompanyMay 22

Marc Jacobs Beauty is back and the packaging is (finally) as bold as the makeup

The relaunch of Marc Jacobs Beauty with bold, playful packaging marks a strategic shift towards embracing maximalism in the beauty industry, moving away from the minimalist trends that have dominated recently. This approach aligns with the brand's ethos of self-expression and individuality, positioning Marc Jacobs Beauty as a distinctive alternative in a crowded market, while also reflecting broader industry trends towards more expressive and colorful cosmetics.

↑ Rising
71
Creative BoomAug 5

Two Berlin graduates asked 30 design leaders if AI has ended their industry. The answers were somewhat surprising

The book 'Are we cooked?!' by Berlin graduates Max Voigt and Erik Burdach compiles insights from 30 design leaders on the impact of AI on the design industry, revealing a spectrum of opinions and concerns. This highlights the need for brands to adapt their strategies to navigate the evolving landscape of design, where understanding human creativity remains essential despite technological advancements.

◎ Emerging
71
Creative BoomJul 16

Booms & Shakes: July's big new hires, launches and wins from across the creative industry

The article highlights significant movements in the creative industry, emphasizing the growing importance of social-native and integrated models in brand strategy. Agencies are increasingly hiring creative leaders with social media expertise, signaling a shift towards brands prioritizing social influence and experience in their marketing efforts.

◎ Emerging