AbduzeedoMar 21
Marathon Brand Identity: How Kurppa Hosk Built a Universe
The Marathon brand identity, crafted by Kurppa Hosk, exemplifies a modern approach to brand strategy that integrates world-building and community engagement into a cohesive ecosystem. By blurring the lines between in-game fiction and real-world experiences, Bungie has created a living brand identity that fosters deep player investment and cultural relevance, setting a new standard for game marketing.