Signal
N
strategy · campaign

NFL

2 signals tracked across the brand, design, and culture press.

72
Peak Signal
▲ 0 pts this month
Peak Score
72.3
Avg Score
71
Total Signals
2
Coverage
Low
Score Trend
+0 pts
Signal Score History
59.364.370.3Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
7.9
Cultural Resonance
7.5
Strategic Positioning
6.8
Trend Velocity
8.2
Recent Signals
72
Marketing DiveMar 18

How Kraft Heinz’s NFL deal could help the marketer get back on track

Kraft Heinz's five-year partnership with the NFL signifies a strategic move to enhance brand visibility and engagement, particularly in the competitive consumer packaged goods sector. By leveraging the NFL's vast audience, Kraft Heinz aims to revitalize its brand strategy and strengthen its market position amidst recent operational changes.

◎ Emerging
70
Creative BoomMar 30

Afters Alexis Marcous Personal Project Juxtaposes Appetite With Destruction

Alexis Marcou's personal project 'Afters' explores the juxtaposition of appetite and destruction, reflecting a deeper narrative that challenges traditional perceptions of indulgence. For brand strategy, this signifies the importance of storytelling and emotional resonance in design, encouraging brands to connect with consumers on a more profound level through their visual and conceptual narratives.

◎ Emerging