strategy · campaign

Nfl

7 signals tracked across the brand, design, and culture press.

Peak Signal

▼ 7 pts this month

Peak Score

83.8

Avg Score

Total Signals

Coverage

Medium

Score Trend

-7 pts

Signal Score History

Brand Dimensions

Visual Identity

8.3

Cultural Resonance

7.9

Strategic Positioning

7.2

Trend Velocity

8.6

Recent Signals

FastCompanySep 2

Connor Blakley used to tell America’s biggest brands what Gen Z wanted. He’s no longer waiting for them to listen

Connor Blakley's journey from advising major brands on Gen Z preferences to launching his own consumer packaged goods company, Dropout, highlights a shift in brand strategy towards authenticity and health-conscious products. His new brand, Jams, is directly challenging the established Uncrustables by appealing to Gen Z's desire for better ingredients and relatable marketing, indicating that brands must adapt to evolving consumer values to remain competitive.

↑ Rising

Marketing DiveAug 10

P&G’s Always Discreet fights incontinence stigma with NFL campaign

P&G's Always Discreet is leveraging a high-profile NFL campaign to challenge the stigma surrounding incontinence, which highlights the importance of addressing sensitive topics in brand strategy. By aligning with relatable figures, such as the mothers of NFL players, the brand aims to foster a more open conversation and enhance its connection with consumers.

↑ Rising

Marketing DiveMay 7

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

Kraft Heinz's significant increase in marketing spend signals a strategic commitment to revitalizing its brand and product offerings. By investing in innovative products and high-profile sponsorships, the company aims to enhance its market presence and consumer engagement.

↑ Rising

Marketing DiveJul 30

Jameson teams with NFL as global sponsor amid spirits market struggles

Jameson's partnership with the NFL as a global sponsor highlights the brand's strategic move to enhance its visibility and engagement in a competitive spirits market. By aligning with a major sports league, Jameson aims to leverage the NFL's broad audience to strengthen its brand presence and drive sales.

◎ Emerging

FastCompanyAug 20

The NFL’s new ‘celly’ campaign is an homage to TikTok fandom

The NFL's new 'celly' campaign aims to engage younger audiences by leveraging the viral nature of celebration dances popularized on social media platforms like TikTok. By integrating these cultural elements into their branding strategy, the NFL is not only acknowledging the interconnectedness of digital and traditional media but also positioning itself to attract a more diverse fan base, particularly among younger and female viewers.

◎ Emerging