Signal
N
campaign · strategy

Nfl

5 signals tracked across the brand, design, and culture press.

77
Peak Signal
▲ 3 pts this month
Peak Score
77
Avg Score
74
Total Signals
5
Coverage
Low
Score Trend
+3 pts
Signal Score History
646975Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
8.2
Cultural Resonance
7.8
Strategic Positioning
7.1
Trend Velocity
8.5
Recent Signals
77
Marketing DiveAug 10

P&G’s Always Discreet fights incontinence stigma with NFL campaign

P&G's Always Discreet is leveraging a high-profile NFL campaign to challenge the stigma surrounding incontinence, which highlights the importance of addressing sensitive topics in brand strategy. By aligning with relatable figures, such as the mothers of NFL players, the brand aims to foster a more open conversation and enhance its connection with consumers.

↑ Rising
76
Marketing DiveMay 7

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

Kraft Heinz's significant increase in marketing spend signals a strategic commitment to revitalizing its brand and product offerings. By investing in innovative products and high-profile sponsorships, the company aims to enhance its market presence and consumer engagement.

↑ Rising
72
Marketing DiveJul 30

Jameson teams with NFL as global sponsor amid spirits market struggles

Jameson's partnership with the NFL as a global sponsor highlights the brand's strategic move to enhance its visibility and engagement in a competitive spirits market. By aligning with a major sports league, Jameson aims to leverage the NFL's broad audience to strengthen its brand presence and drive sales.

◎ Emerging
72
FastCompanyAug 20

The NFL’s new ‘celly’ campaign is an homage to TikTok fandom

The NFL's new 'celly' campaign aims to engage younger audiences by leveraging the viral nature of celebration dances popularized on social media platforms like TikTok. By integrating these cultural elements into their branding strategy, the NFL is not only acknowledging the interconnectedness of digital and traditional media but also positioning itself to attract a more diverse fan base, particularly among younger and female viewers.

◎ Emerging
71
Strategy Online — CAJul 3

NFL saddles up with Canadian brands for Calgary Stampede

The NFL's collaboration with Canadian brands for the Calgary Stampede highlights the importance of integrating local culture and fashion into brand strategy to engage new audiences. This approach not only broadens the NFL's appeal but also strengthens its identity within diverse markets.

◎ Emerging