Signal
P
strategy · campaign

PepsiCo

12 signals tracked across the brand, design, and culture press.

77
Peak Signal
▲ 0 pts this month
Peak Score
77
Avg Score
70
Total Signals
12
Coverage
Medium
Score Trend
+0 pts
Signal Score History
646975Mar 1Mar 8Mar 15Mar 22Mar 29Today
Brand Dimensions
Visual Identity
7.8
Cultural Resonance
7.4
Strategic Positioning
6.7
Trend Velocity
8.1
Recent Signals
77
MediumMar 6

The Reinvention of Soda: How OLIPOP Turned Fiber Into a Beverage Strategy

OLIPOP's innovative approach to soda, focusing on fiber and health benefits, demonstrates how brands can successfully disrupt established categories by aligning with consumer trends towards wellness and functional beverages. This strategy highlights the importance of understanding market shifts and leveraging unique product attributes to carve out a niche in a competitive landscape.

↑ Rising
77
FastCompanyApr 16

Gatorade, the inventor of the sports drink, is making a surprising pivot to reach non-athletes

Gatorade is shifting its brand strategy from a focus solely on athletes to appealing to a broader audience of non-athletes seeking hydration solutions. This pivot reflects a growing consumer interest in health-oriented beverages, prompting Gatorade to emphasize the scientific benefits of its products and introduce new offerings that cater to everyday hydration needs.

↑ Rising
74
FastCompanyMar 23

How PepsiCo designed its new protein Doritos to look and taste like the real thing

PepsiCo's launch of Doritos Protein reflects a strategic shift towards meeting the health-conscious demands of young consumers by innovating its iconic snack. By focusing on flavor and quality while eliminating artificial ingredients, PepsiCo aims to enhance brand loyalty and capture a growing market for protein-enriched snacks, ultimately reinforcing its commitment to wellness and consumer expectations.

◎ Emerging
74
Marketing DiveMar 17

Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry

Sprite's reacquisition of the NBA soft drink sponsorship highlights the importance of maintaining cultural relevance and brand loyalty in competitive markets. This move not only reinforces Sprite's identity within basketball culture but also signals a strategic shift that could impact consumer perception and brand positioning against rivals like PepsiCo's Starry.

◎ Emerging
72
FastCompanyApr 2

Tostitos redesigned its bags to emphasize one obvious thing

PepsiCo's redesign of Tostitos packaging aims to shift consumer perceptions by emphasizing authenticity and quality through a more illustrative and warm design. This strategy reflects a growing consumer demand for transparency in food sourcing and production, positioning Tostitos as a culturally rich brand rather than just a party snack, thereby enhancing its market competitiveness.

◎ Emerging