Feb 19
New Brand Identity for Unmind by Ragged Edge
The rebranding of Unmind by Ragged Edge emphasizes a fresh, lifestyle-oriented approach to workplace mental health, aiming to engage both employers and employees in a meaningful way. By utilizing a bold color palette and a friendly typeface, the new identity seeks to challenge traditional perceptions of corporate mental health solutions, making them more relatable and inviting. This strategy highlights the importance of human connection and emotional resonance in brand identity, particularly in sectors like healthcare and wellbeing.