Creative BoomMay 19
Booms Shakes Mays Moves Brand Makeovers Big Moments And More
The article highlights a significant shift in brand strategy, emphasizing the resurgence of branding as a core focus for businesses after years of prioritizing short-term performance. With notable changes in leadership and structural reorganizations within major agencies, brands are increasingly recognizing the importance of cohesive identity and strategic branding to navigate the evolving market landscape.