Vanguardia

Watson curates eight typefaces for Motto by Hilton’s location system

Watson's design strategy for Motto by Hilton emphasizes the importance of locality in branding by curating a unique typographic system that reflects the character of each hotel's location. This approach not only differentiates Motto from its corporate parent but also appeals to modern travelers seeking authentic, neighborhood-centric experiences, ensuring that each property feels distinct while maintaining a cohesive brand identity.