FastCompanyJun 3
The best Bukayo Saka documentary is also a WhatsApp ad
The documentary 'Bukayo Saka: The Time is Now' serves as a strategic brand entertainment piece for WhatsApp, showcasing how the app is integrated into the lives of athletes like Saka. By aligning the brand with compelling narratives that resonate with audiences, WhatsApp aims to enhance its user base in the U.S. during a pivotal moment in soccer, demonstrating the effectiveness of authentic storytelling in brand strategy.