Accenture finds holiday shoppers turning to AI as budgets tighten

A recent study by Accenture reveals that Canadian holiday shoppers are beginning their shopping earlier and increasingly relying on AI tools to find deals amid tightening budgets. This trend highlights the growing influence of technology in consumer purchasing behavior, particularly during the holiday season. Brand strategists can take note of this shift towards AI-driven shopping experiences as a potential area for innovation and engagement with consumers.