Balense’s identity, by Willow & Blake, turns balance into a system

Signal summary: The article discusses the brand identity created for Balense by the design agency Willow & Blake, focusing on how the concept of balance has been transformed into a systematic visual identity. This approach highlights the importance of a cohesive brand system in conveying a brand's core values and message. Brand strategists can take from this the significance of integrating conceptual themes into a unified brand identity.

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The article presents a noteworthy case study on brand identity that emphasizes the importance of a cohesive system, which is significant for brand strategists, though the concept of balance in branding is not entirely new.