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Bags of Northern Soul: Quiet Storm Repositions Seabrook Crisps with Campaign
The 'Bags of Northern Soul' campaign signifies a strategic shift for Seabrook Crisps, moving from traditional product-focused advertising to a narrative-driven approach. This repositioning aims to enhance brand identity and expand market reach, emphasizing regional values that resonate with a broader audience.
Design Week: The new brand platform, dubbed ‘Bags of Northern Soul’, marks Quiet Storm‘s first work for Seabrook Crisps. Moving away from conventional, product-led advertising, the narrative-driven campaign establishes clear challenger territory.
It aims to accelerate nationwide growth, expanding market presence far beyond Seabrook’s traditional Northern heartland while celebrating a distinctive regional attitude defined by warmth, resilience, […]
The campaign represents a significant strategic shift for a well-known brand, making it impactful and relevant, while the narrative-driven approach, though not entirely new, adds a fresh perspective to brand positioning.