Score
Nescau Display: Type Design by Plau Design
Plau Design has collaborated with FutureBrand São Paulo to create Nescau Display, a custom type design system featuring lightning bolts across 36 styles. This design taps into the iconic yellow lightning bolt associated with the Nescau brand, aiming to resonate with Brazilian youth. Brand strategists can learn the importance of integrating recognizable brand elements into design systems to enhance brand identity and appeal.
Abduzeedo: Plau Design teams up with FutureBrand São Paulo on Nescau Display, a custom type design system weaving lightning bolts into 36 styles. Every kid in Brazil knows that yellow lightning bolt. For over 90...
The collaboration between Plau Design and FutureBrand to create a custom type design for a well-known brand like Nescau highlights significant branding strategies, making it impactful and relevant, though custom type design is not entirely new.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.