Score
The Singleton updates core single malt range with premium packaging refresh
The Singleton's refreshed packaging design aims to enhance its visual identity and appeal in the competitive single malt whisky market. By adopting a bolder aesthetic with deeper colors and flowing textures, the brand strategy focuses on attracting premium consumers and reinforcing its market position.
Design Week: The single malt Scotch whisky brand The Singleton has introduced a refreshed packaging design across its core portfolio. Rolling out globally from July 2026, the updated look will apply to both The Singleton of Dufftown and The Singleton of Glendullan ranges.
The design introduces a bolder visual identity characterised by deeper colours, flowing textures and […]
The packaging refresh for The Singleton is significant for the brand's positioning in a competitive market, though the concept of premium packaging is common in the industry.