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Thonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme
Thonik's design for Orkest Phion emphasizes the orchestra's dynamic and mobile nature, reflecting its diverse programming and performances across various locations. This approach highlights the importance of adaptability in brand strategy, particularly for organizations that operate in fluid environments.
BP&O: Orkest Phion – or Phion Symphony Orchestra in English – is a Dutch travelling symphony orchestra that was formed in 2019 through the merger of the Netherlands Symphony Orchestra and Het Gelders Orkest. Based in the eastern Netherlands, it operates across the provinces of Gelderland and Overijssel, performing in different cities and venues rather than from a single permanent concert The post Thonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a significant rebranding effort for a symphony orchestra, which is impactful for the arts and culture sector, while also providing insights into adaptability in brand strategy that are relevant to professionals in the field.