Art + Water: A Fluid Brand Identity by MacFadden & Thorpe

MacFadden & Thorpe, in collaboration with Anisha Sachar, have developed a fluid brand identity for Art + Water, an alternative art hub located at San Francisco's Pier 29. This initiative responds to the rising costs of art school tuition and aims to provide a more accessible platform for emerging artists. Brand strategists can take note of how fluidity in brand identity can reflect adaptability and inclusivity in the arts sector.