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Pumpkin by Kuba & Friends
The branding project 'Pumpkin by Kuba & Friends' highlights the ongoing trend of catering to pet owners, particularly the 'pet parent' demographic. For brand strategy, this suggests that brands should consider the emotional connections and lifestyle aspirations of pet owners when developing their identity and marketing campaigns.
BP&O: Another week, another branding project for those – love them or loathe them – ‘pet parents’. I honestly thought we were post-pet-parent, but seemingly we’re still very much in the midst of that icky phrasing – the “live, love, laugh” of dogs, a sort of endless bottomless brunch with the #girlies.
I’m an ‘elder millennial’, but it all seems disgustingly, The post Pumpkin by Kuba & Friends appeared first on BP&O - Branding, Packaging and Opinion .
The project addresses a growing market trend in branding for pet owners, making it significant and relevant, but the concept of targeting emotional connections in branding is not entirely new.