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Good magazines copy, great magazines steal: The Fence on mining the archives to create one of the UK’s best periodicals
The Fence's approach to branding emphasizes the value of drawing inspiration from traditional design elements while maintaining a unique identity through illustrative techniques and a dynamic masthead. This strategy highlights the importance of balancing innovation with heritage in brand development, suggesting that brands can thrive by creatively reinterpreting established concepts.
Its Nice That: With its purely illustrative approach and ever-changing masthead, The Fence feels far from run of the mill, but here founder and editor Charlie Baker and designer Mathias Clottu explain why they’re not scared of embracing tradition.
The article discusses a unique approach to branding that combines traditional design with innovation, which is significant for brand professionals, though the concept of drawing inspiration from archives is not entirely new.