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OlssønBarbieri rewrites the rulebook on ‘formality’ in its melodrama-infused Theaterbaren identity
The rebranding of Theaterbaren by OlssønBarbieri challenges traditional notions of formality in branding, suggesting that brands can embrace a more expressive and dramatic identity. This approach encourages brands to reflect cultural narratives while remaining relevant and engaging to contemporary audiences.
BP&O: Oslo’s Nationaltheatret (simply translated to English as National Theatre) first opened its doors more than a century ago in 1899, and has since come to not only reflect, but actively shape cultural identity in Norway.
Having staged everything from more traditional Norwegian dramas from the likes of Henrik Ibsen to experimental contemporary works, the building itself is also a marriage The post OlssønBarbieri rewrites the rulebook on ‘formality’ in its melodrama-infused Theaterbaren identity appeared first on BP&O - Branding, Packaging and Opinion .
The rebranding of Theaterbaren presents a significant shift in how brands can approach formality, making it impactful and relevant for brand strategy professionals, while also introducing a novel perspective on identity.