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Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Arby’s has appointed Jenna Bromberg, the former CMO of Papa John's, as part of its strategy to enhance brand-building while driving sales growth. This move coincides with parent company Inspire Brands' plans to consider an IPO, indicating a significant shift in focus for the brand. Brand strategists can take note of the importance of balancing brand identity with financial objectives in a competitive market.
Marketing Dive: Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
The appointment of a new CMO at a major brand like Arby’s signifies a strategic shift that could influence industry practices, while the focus on balancing brand-building with sales growth is a relevant topic for brand strategists.
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