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Three framed posters are displayed on a grey wall, featuring bold typography and a pink and tan color scheme.
Studio Tyrrell's approach to brand identity emphasizes a utilitarian design that balances work and culture, creating a recognizable 'Kitemark' for the creative industries. This strategy highlights the importance of visual identity in establishing credibility and connection within the creative sector, suggesting that brands can benefit from a clear, bold aesthetic that resonates with their audience.
Mindsparkle: Studio Tyrrell DATE May 28, 2026 EDITOR Mindsparkle Mag How Studio Tyrrell gave Its Nice Thats top award a Kitemark-simple identity Top Creative Companies from It’s Nice That is an award scheme that celebrates work done by organisations across the creative industries. Unlike other awards, TCC is as much about the environment in which the work is done as the work itself.Studio Tyrrell took a diagrammatic approach to show the sweet spot between work and culture, building a no-fuss brand identity that could act as a Kitemark to the creative industries.
This highly utilitarian approach is offset with a bold colour scheme and a series of playful conversations between agency and award.Three posters hang against a textured wall, each featuring bold text and distinct colors: purple, pink, and green.Three framed posters in pink, red, and yellow displayed against a concrete wall, featuring bold typography and text.Three posters aligned on a concrete wall featuring a gold and pink color scheme with circular designs and text.
The article discusses a design approach that is relevant to brand identity but does not introduce groundbreaking concepts, making it moderately impactful and novel while still being relevant to professionals in the field.