Score
Jaguar leaps forward with the radical new Type 01
Jaguar has unveiled its new flagship model, the Type 01, at an exclusive preview event in Knightsbridge. This vehicle is being touted as the most significant new release for the brand since the introduction of the SS Jaguar 2.5-litre Saloon in 1935, highlighting its importance in Jaguar's history and future direction.
Design Week: There, with the silk shroud pulled back inside Jaguar’s new Knightsbridge flagship, stood the most important new Jaguar since Sir William Lyons unveiled the SS Jaguar 2.5-litre Saloon in 1935. Standing next to the Type 01 alongside a handful of journalists at an intimate preview, the immediate impression is one of sheer scale and uncompromising […]
The launch of the Type 01 is a significant event for Jaguar and the luxury automotive market, marking a pivotal moment in the brand's evolution, while also offering insights into strategic branding in the luxury sector.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.