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Design as a unifying language: Arsh Raziuddin on how her World Cup identity united NYC
Arsh Raziuddin discusses her career and the impact of her design work, particularly focusing on her identity for Mamdani's NYC World Cup campaign. She emphasizes the role of design in fostering community and unity through visual identity. Brand strategists can learn from her approach to using design as a tool for connection and engagement in diverse communities.
Its Nice That: Designer, illustrator and creative director Arsh Raziuddin gives the New York Nicer Tuesday’s crowd an look behind the curtain of her career to date, demonstrating how her background in editorial and book cover design shaped her approach to image making and how all her work – particularly her identity for Mamdani’s NYC World Cup campaign – has been about using the power of design to build community and common ground.
The article highlights a significant design project related to a high-profile event, showcasing its impact on community engagement, which is relevant and actionable for brand strategists.
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