These automated vending machines are moving into NYC’s subway newsstands

FastCompany: For most New York City subway riders, especially in the years since the COVID-19 pandemic, underground newsstands are often nothing more than a relic of history turned into prime real estate for graffiti and branded stickers. Once a staple of the commuter experience, the underground retail stops began phasing out with the decline of print media. The nail in the coffin was slowing subway ridership during the pandemic. Only around 52 of the subway’s 195 retail storefronts (which include newsstands) were open in 2024 . It’s still valuable real estate, though.

Slowly, these nooks and kiosks across the city’s underground system have started opening their gates to passersby once more, some as gathering spots for musicians and others as a canvas for art —all helping reinvent one of NYC’s most recognizable urban infrastructures into something more useful or delightful for people in the city today. But riders still need the occasional water bottle on a hot summer day, or a pack of gum before a date, creating an opening for the subway’s latest additions: vending machines. A candy and snack vendor on the 7th Avenue subway platform, 2025.

[Photo: Lindsey Nicholson/UCG/Universal Images Group/Getty Images] Rethinking the newsstand Automated vending machines are moving into subway stations. The hope is these machines will provide New Yorkers with the convenience items they need through a more sustainable business model than conventional newsstands. A project by CC Vending II—a joint venture of CC Vending and Transit Tech NYC—in partnership with the MTA and Coca-Cola, they’re located in three stations so far: 2nd Avenue on the F line, 23rd Street on the R/W, and 116th Street on the Lexington line. They sell drinks, snacks, and even protein shakes.

Over the next five years, CC Vending plans to install 60 more at 23 additional stops. “I’ve ridden this system my whole life, and for years I walked past the same shuttered newsstands. Gates pulled down, sitting on platforms where tens of thousands of people stand every day,” Marc Saadia, president of CC Vending II, tells Fast Company . The large machines fill an entire storefront, each wrapped in Coca-Cola-themed branding , and sit flush against the wall. (There’s no shaking or tilting them to try to score a freebie.) Aside from being cashless, they work like a usual vending machine: You type in a product code, pay, and collect the item.

The tap-to-pay method not only boosts efficiency for commuters in a rush, but also allows the machine to run 24-7, unlike newsstands people operate. “More than a third of our sales happen between 7:00 p.m. and 6 a.m.—that’s the late night and overnight worker, the person heading home late, the rider with no other option,” Saadia says. “Everything is tap-and-go and takes under 10 seconds, because someone with a train coming isn’t willing to wait. It’s open when nothing else is.” Staff routinely restocks machines every few days to keep up with demand.

An automated diagnostics system will, presumably, help the machines run smoothly and alert the operators when they need to be fixed. CC Vending first contacted the MTA with the idea back in 2019, but the pandemic slowed down the project. “The request for proposals reopened, closed, and reopened again in 2022 and 2023. I’m not sure many others would have stuck with it, but here we are with machines up and running all those years later,” Saadia says. The machines are already a hit among commuters. In its first day, the 23rd Street station quickly sold out of its products.

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The introduction of automated vending machines in a major urban transit system reflects a significant shift in retail strategy that could influence brand interactions with consumers, making it relevant for brand strategy professionals.