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Studio Size on why presentation shapes impact as much as the idea
The article emphasizes the critical role of presentation in design, suggesting that how an idea is framed can significantly impact its reception. For brand strategy, this means investing in effective presentation techniques and tools, like Size Assets, can enhance a brand's visibility and memorability, ultimately leading to stronger connections with audiences.
The Brand Identity: Studio Size noticed something that shifted how they worked: the same design could feel invisible or unforgettable depending on how it was presented. The Zagreb-based studio became so skilled at presentation that other agencies started asking for help with showreels and websites. That expertise now lives in Size Assets, a library of motion templates built for creatives who want polished presentation without the heavy lifting.
We checked in with the team to discuss the line between shortcuts and functional assets, their approach to templates that flex across wildly different creative styles, and why every project remains a chance to learn something new. TBI Hi guys! One month into 2026 already, how’s it going for you? SS Honestly, it’s been a great start. We’re working on exciting projects and receiving strong recognition from the industry. European Design Awards listed us among the top 20 design studios in Europe, and named us the best studio for packaging design.
Our microsite for the Exat typeface was nominated for Best Website of 2025, and we just received a Site of the Day award for a website we created for the film editor Emilie Aubry. TBI You left comfortable jobs a decade ago to start Studio Size – what was the tipping point that made you take that leap? SS We loved the craft, but we didn’t like the rules of the game. It quickly became clear that if we wanted to do truly great work, we had to create our own space to do it.
Starting Studio Size was the only way to work on our own terms. We had to create our own space to do truly great work. We had to create our own space to do truly great work. TBI You describe your philosophy as “staying a student” – how does that mindset show up in your day-to-day process? SS Every project is a chance to learn something new. Sometimes it’s a small detail, sometimes it’s a completely new world. We learn about design, music, marketing, new tools, and also explore new business models and ways of working.
Staying curious keeps our minds open and our egos in check. TBI You’ve said that “the same idea can feel invisible or unforgettable depending on how it’s framed.” When did that observation crystallise into the idea for Size Assets? SS We realised early on that how you present an idea can be just as important as the idea itself, especially in design. We saw a big difference in how people reacted to projects where we invested serious time in presentation. Over time, we became very good at presenting our work. Other studios and agencies started reaching out to us for help with showreels and websites.
That experience is now built into Size Assets. With these templates, we want to help other creatives present their work in the best possible way, without having to go through the same heavy lifting we did. A functional asset saves time without sacrificing quality. A functional asset saves time without sacrificing quality. TBI You’ve said that “the same idea can feel invisible or unforgettable depending on how it’s framed.” When did that observation crystallise into the idea for Size Assets? SS We realised early on that how you present an idea can be just as important as the idea itself, especially in design.
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The article discusses the importance of presentation in design, which is significant for brand strategy professionals, though the concept of presentation impacting reception is not entirely new.