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Studio Blackburn’s branding for Ellis Butchers is unflinchingly carcass-centric, yet somehow so full of warmth
Studio Blackburn's branding for Ellis Butchers effectively balances a raw, carcass-centric aesthetic with an inviting warmth, showcasing the power of thoughtful design in transforming perceptions. This approach highlights the importance of aligning brand identity with the core product while still appealing to a broader audience, which is essential for brand strategy in niche markets.
BP&O: As a vegan of two decades, and a squeamish one at that, the thought alone of a “whole-carcass butcher business” makes me feel rather queasy – so it’s a testament to Studio Blackburn’s incredible skill that despite my personal nonsense, I absolutely adore this branding project.
And I love it not in spite of things like the utterly unflinching, raw-flesh-laden The post Studio Blackburn’s branding for Ellis Butchers is unflinchingly carcass-centric, yet somehow so full of warmth appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a unique branding approach for a niche market that balances raw aesthetics with warmth, providing actionable insights for brand strategy professionals.