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Affinity and Cavalry give creatives somewhere to create freely… and for free
The article discusses how Affinity and Cavalry have provided creatives with free tools that allow for unrestricted design expression. Melina K and Rob Farmer utilized these tools to create posters and a design kit that others can download and use in their projects. Brand strategists can take note of how offering free resources can enhance brand engagement and foster a creative community.
Its Nice That: To explore the creative freedom of Affinity and Cavalry’s software, Melina K and Rob Farmer were tasked with using the free-to-use tools to depict somewhere they felt most unrestricted. The pair created a poster each, alongside a bespoke design kit that you can download and deploy in your own designs.
The article highlights the significance of free design tools for creatives, which can influence brand engagement, but the concept of providing free resources is not entirely new in the industry.
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