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“Story is humanity’s oldest technology”: Wedge Studio on its 12 steps for tackling design projects
Wedge Studio emphasizes that every product, no matter how mundane, can be transformed into something special through thoughtful design and storytelling. Their 12-step approach to tackling design projects highlights the importance of creativity and strategy in developing unique visual identities, which can significantly enhance brand perception and consumer engagement.
Its Nice That: Based between LA and Montreal, Wedge Studio joined Nicer Tuesdays in one of its home cities to present its “seemingly unsexy” projects – such as designing the visual identities for dental floss, beans and protein powder – arguing that “everything can be special”.
Co-founders Justin Lortie and Sarah Di Domenico took the audience through “the Wedge way”, the 12 steps the studio takes when approaching its idiosyncratic creative projects.
The article presents a structured approach to design that could enhance brand perception, making it relevant and moderately impactful, though the concepts of storytelling and design are not entirely new.