Score
Kicking Horse keeps its frenetic approach in new brand platform
Kicking Horse Coffee's new brand platform continues its energetic and unconventional approach, emphasizing a strong connection with its adventurous identity. This strategy highlights the importance of maintaining a unique brand voice and narrative that resonates with consumers, ultimately driving loyalty and engagement.
Strategy Online — CA: Kicking Horse Coffee, the brand that once sent a donkey down a mountainside on motorbike, is aiming to tap into …
The article discusses a notable brand strategy from a well-known coffee company, which is relevant to brand professionals, but the concepts presented are not groundbreaking in the industry.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.