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TD Insurance courts small businesses with elevator-pitch activation
TD Insurance is innovating the concept of the elevator pitch by inviting small business owners to engage in a unique activation that highlights their financial services. This initiative aims to strengthen relationships with small businesses and showcase how TD Insurance can support their growth. Brand strategists can take note of how TD Insurance is leveraging experiential marketing to connect with a specific audience segment effectively.
Strategy Online — CA: TD Insurance is turning the traditional elevator pitch on its head, inviting small business owners to hear how the financial …
This initiative by TD Insurance represents a significant effort to engage small businesses through experiential marketing, which is impactful for the brand industry, though the concept of elevator pitches is not entirely new.
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