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Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo
Chili's continues to leverage nostalgia in its branding strategy by remaking its iconic Baby Back Ribs jingle, this time featuring Lizzo. This approach not only reinforces the brand's identity but also connects with consumers through familiar cultural references, enhancing engagement and brand loyalty.
Marketing Dive: The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.
The collaboration with Lizzo to remake a well-known jingle showcases a significant branding strategy that resonates with consumers, making it impactful and relevant, though leveraging nostalgia is a common tactic in marketing.
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