Sociable: Meta adds users and revenue as AI costs climb

Meta reported a 26% increase in revenue year over year for the third quarter, reaching nearly $65 billion, despite a significant rise in expenses by 68% primarily due to capital expenditures. This financial performance highlights the growing costs associated with AI investments, which may impact future profitability. Brand strategists can take note of how Meta balances revenue growth with rising operational costs, particularly in the context of AI integration.