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Derek&Eric rebrands Manomasa tortilla chips to celebrate Latin American roots
The rebranding of Manomasa tortilla chips by Derek&Eric emphasizes the importance of aligning brand identity with cultural roots to broaden market appeal. This strategy not only celebrates the brand's heritage but also aims to attract a wider audience by enhancing its visual identity and storytelling.
Design Week: Premium tortilla chip brand Manomasa, owned by Valeo Foods UK, has received a comprehensive rebrand from design agency Derek&Eric. Since its launch, the brand has built a dedicated following drawn to its flavours and textures.
However, the product wanted to expand its reach beyond a niche position as a wholesome snack typically found in premium […]
The rebranding of a food product to emphasize cultural roots is significant for the industry, especially as it reflects a growing trend in brand strategy, making it relevant and moderately novel.