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7 Artists Discuss the Power and Urgency of Textiles
The discussion among artists about the significance of textiles highlights the growing importance of tactile and emotional elements in branding. Brands can leverage this insight by incorporating softer, more relatable materials and narratives into their strategies to connect with consumers on a deeper level.
Colossal: "We live with so many hard things," says Sheila Hicks, "that we're crying for softness." Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $7 per month.
The article 7 Artists Discuss the Power and Urgency of Textiles appeared first on Colossal .
The article discusses a relevant trend in branding that emphasizes emotional connection through materials, which is significant for brand strategy professionals, though the concept of using textiles is not entirely new.