70Signal
Score
Score
C
Communication ArtsAugust 11, 2026A Foundation for Multiple Dimensions
Andrew Footit's exploration of color palettes and illustration styles highlights the importance of experimentation in brand strategy. By developing a unique visual identity that spans both 2-D and 3-D dimensions, brands can create a more engaging and versatile presence in the market.
◎ Emergingvisual-identitytypographydesignstrategy
Communication Arts: Typographer, illustrator and designer Andrew Footit discusses how he developed his signature color palette and 2-D and 3-D illustration styles through experimentation.
Intelligence PanelSignal score: 70 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 60/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article discusses innovative approaches to visual identity that can significantly enhance brand engagement, making it relevant and novel for brand strategy professionals.
60
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
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