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Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall
The branding strategy for Southall emphasizes a restrained and subtle approach that reflects Southern hospitality, contrasting with the often celebrated boldness in branding. This suggests that effective brand identity can sometimes be achieved through simplicity and authenticity rather than loud or disruptive elements.
BP&O: Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project.
Southall is resort set across 325 acres just outside Franklin, The post Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a unique branding strategy that highlights simplicity and authenticity, which is significant for the industry, particularly in the context of a resort brand, making it relevant and somewhat novel.