Egg Farmers of Canada taps Matty Matheson for Get Cracking

Egg Farmers of Canada has partnered with chef Matty Matheson to launch a campaign aimed at changing consumer perceptions about egg consumption. The initiative, titled 'Get Cracking,' encourages people to incorporate eggs into their meals at any time of the day. Brand strategists can take note of how leveraging a popular culinary figure can effectively shift consumer attitudes and enhance brand relevance.