Entre o ronco do motor e o silêncio do cuidado

Signal summary: The article explores how physical experiences and sensations influence branding and consumer perception of value. This suggests that brands should consider the sensory aspects of their identity and how they resonate with their audience to enhance brand strategy.

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The article presents a significant perspective on sensory branding, which is increasingly important in the industry, making it relevant and impactful for brand strategy professionals, though the concept itself is not entirely new.