This drum roller doesn’t need a driver. It might be the future of construction

FastCompany: For 30 days, a drum roller compacted dirt on a 30-acre airport extension in Austin, Texas, without a human behind the wheel. According to the contractor, Dynamic Site Solutions, the machine dropped daily downtime from six hours to under one hour, nearly doubling its productive hours on site while registering zero accidents thanks to a safety system that is designed to avoid any ‘Wile E. Coyote tries to catch the Roadrunner with an ACME steam roller’ outcome.

The technology behind it is an aftermarket robotic brain built by Crewline —a four-person startup headed by CEO Frederik Filz-Reiterdank and CTO Mohamed Sadek—that can be installed on an existing steamroller in about an hour without cutting a single wire. Filz-Reiterdank hopes this is the beginning of a new era for construction. Over the last 50 years, overall U.S. economic productivity has doubled, and manufacturing productivity has surged as industries embraced standardization and automation. Meanwhile, construction productivity has actually plummeted— falling by more than 30% since 1970 .

[Image: Crewline] In recent years, prefabrication—snapping together factory-built modules on site like giant Lego bricks—has become an interesting solution to building, but you cannot outsource the actual earthmoving to a warehouse. By turning analog excavators and steamrollers into intelligent robots, Filz-Reiterdank says his company wants to fundamentally rewire the most stubborn, manual bottleneck in the real estate pipeline. The goal: to lay the groundwork for a 24/7 robotic orchestra designed to prepare construction sites in record time. Filz-Reiterdank says the technology is a safeguard against labor issues.

“There is a dramatic shortage of operators,” he says. And, when you think you have someone to operate this equipment, many times “they don’t show up.” According to U.S. labor data, the median age of a construction worker is 42, and roughly 45% of the workforce is over 45 years old. As this veteran workforce rapidly approaches retirement, younger generations are not stepping in quickly enough to fill the void, creating a severe labor shortage that is delaying projects and driving up costs nationwide.

The National Home Builders Association says that “attracting young skilled labor remains a primary long-term goal for the construction industry.” The challenge of getting young, skilled labor is the reason why big companies are looking for more automation everywhere, Filz-Reiterdank says. When there are no humans available to sit in the cab, the machines must “learn” to drive themselves. Solving the problem Crewline is not the only company trying to teach yellow heavy metal vehicles how to think and work. China is pushing hard to do this. So are Japan and South Korea.

In the U.S., Applied Intuition, a Silicon Valley heavyweight valued at $15 billion, is building an autonomous operating system intended to be “ a single self-driving platform for everything that rolls, floats or flies ,” ranging from passenger cars to 40-ton Komatsu mining trucks. Crewline is laser-focused strictly on earthworks contractors. This radical specialization has already secured them a waitlist of 241 companies representing over $26 million in potential annual contracts following a $7.1 million seed round that they just announced today. Can Crewline make it?

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The article discusses a significant advancement in construction technology that could influence brand strategies in related industries, though it is more focused on construction than on brand design specifically.