72Signal
Score
Score
I
Its Nice ThatMay 7, 2026Jake Machen’s charming bubblegum comics transport us back to the anime magazines of yore
Jake Machen's bubblegum comics leverage a nostalgic aesthetic that appeals to audiences familiar with retro anime and 90s video game culture. For brand strategy, this approach highlights the effectiveness of tapping into nostalgia to create emotional connections with consumers, potentially enhancing brand loyalty and engagement.
◎ EmergingretrocampaignidentitySonic The Hedgehog
Its Nice That: These comics feel fresh and authentically retro, nodding to video games and 90s Sonic The Hedgehog picture books.
Intelligence PanelSignal score: 71.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 65/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article discusses a unique approach to branding through nostalgia, which is significant for brand strategy professionals looking to enhance consumer engagement.
65
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
SSonic The Hedgehog
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