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‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum
The article discusses the new identity created by Anatomy for the Horniman Museum, emphasizing its charm and appeal. This rebranding effort highlights the importance of aligning a museum's identity with its unique cultural offerings to attract and engage diverse audiences, ultimately enhancing the brand strategy.
BP&O: I struggle to think of a subculture I detest quite as viscerally and deeply as steampunks: not only is it aesthetically quite hideous, I just don’t really get it – it’s the past! But the future! But very dusty and everyone’s a creep! Inexplicably wearing goggles!
It all smacks of a man in the corner of your front room at The post ‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a notable rebranding effort for a cultural institution, which is significant for the design industry, while also providing insights that are relevant to brand strategy professionals.