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Mother Design gives psychic platform Keen a 90s New Age sensibility for the digital age – and it works beautifully
The collaboration between Mother Design and Keen highlights a strategic shift in branding that embraces a nostalgic 90s New Age aesthetic, making once-marginalized concepts more mainstream and acceptable in today's wellness-focused culture. This approach suggests that brands can successfully leverage retro sensibilities to resonate with contemporary audiences, enhancing their identity and appeal.
BP&O: Arguably, we’re approaching a time that could be seen to be ‘post-woo-woo’ – as in, those things that have long been dismissed as daft; the preserve of silly women and charlatans and people whose lives revolve around cats and an unmistakable whiff of Nag Champa – are becoming increasingly acceptable.
With the concept of ‘wellness’ now well and truly established The post Mother Design gives psychic platform Keen a 90s New Age sensibility for the digital age – and it works beautifully appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a notable rebranding strategy that merges nostalgia with modern branding, which is significant for the industry and offers actionable insights for brand strategists.