Score
How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026
The article discusses the rapid growth of Coca-Cola's Mr. Pibb brand, which has seen over 20% volume growth in Q2 2026, particularly among 'zillennial' consumers. Brand strategists can take note of how targeting specific demographics can lead to significant brand growth and relevance in a competitive market.
Marketing Dive: The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.
The article highlights a significant growth trend in a well-known brand, providing actionable insights for brand strategists focused on demographic targeting.
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