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“Find poetry in the simple things”: The acclaimed Marina Willer on her stacked design career
Marina Willer's insights into the significance of human creativity and experimentation highlight the necessity for brands to embrace innovative design approaches, especially in an era dominated by AI. For brand strategy, this underscores the importance of maintaining a human touch and emotional connection in branding efforts.
Its Nice That: Brazilian graphic designer, filmmaker, Pentagram partner and D&AD jury judge Marina Willer, who has worked on major brand identity projects for clients such as Rolls Royce, Tate and Southbank Centre, joined the Nicer Tuesdays stage in April to deliver a talk on her expansive design career, the importance of human insight and creative experimentation in the time of AI.
Marina Willer's insights provide valuable perspectives on human creativity in branding, which is particularly significant in the current AI-driven landscape, making it highly relevant and moderately novel for brand strategy professionals.